Clients

Client Testimonials

“We see Pursuant Research as a real partner - a go-to resource and a great complement to our own staff. From quick consult to focus group testing, brainstorming to in depth market analysis, we've been impressed with the breadth of their research expertise and truly collaborative approach. It's also been a tremendous strategic asset to our marketing agency that they're seasoned in the communications potential of the research. All that - and they're great folks to work with.”

Cathy Austin
Partner & Executive Vice President
Imre Communications

"Pursuant Research not only completes projects, they invest themselves in my business. They take the time to understand the larger business issues we are facing and how the research will help the organization. Melissa Marcello has keen qualitative and quantitative skills. She understands how research contributes to the overall process of business decision making. I trust her and welcome her interactions with my internal clients."

Kate Turner
Regional Director, National Market Research Analysis
Kaiser Permanente Mid-Atlantic

"Pursuant Research has done a thoroughly professional job in conducting important qualitative (focus groups) and quantitative (phone survey) work for DMI in several key issue areas. Their customer-based consulting operation has been highly responsive to our individual needs. Marcello's work has greatly enhanced our understanding about how consumers think and feel about key issues relating to our industry."

David Pelzer
Vice President of Industry Relations
Dairy Management, Inc.

“Pursuant Research has undertaken a series of projects for clients of Fallon Currie Consulting. The work has extended to consumer and professional target audiences, and has explored several product categories, using both qualitative research techniques and creative discovery workshops. Pursuant has brought a high level of professional skill and engagement to the work. Coupled with an enthusiastic and determined approach, this has delivered output that has been of substantial value to our clients and their customers.”

Ewan Currie
Principal
Fallon Currie Consulting

“I have personally worked with Pursuant Research on a number of different research projects for hospitals, health care systems, home health, behavioral health systems, among others. Their knowledge of issues impacting the health care industry is vast, but what I most appreciate as a client is their ability to provide a thoughtful and cohesive plan of attack, which takes into account our strategic objectives and organizational priorities.”

Teresa Murphy
Vice President of Marketing
Fletcher Allen Health Care

"My background is creative and I have a recurring nightmare: when we present research findings, someone representing the client asks a question challenging the research methodology or statistical analysis of the work we commissioned. No worries, because we have Melissa Marcello in the room. Melissa brings such a wealth of knowledge and expertise to her work, that my firm can focus on the marketing implications of the findings and not sweat the metrics."

Mike Vangel
President and Chief Creative Officer
VANGEL

"Pursuant Research consistently provides an innovative approach to survey development and promotion. Our multi-year Sandwich Generation survey garnered significant national media attention thanks to their keen insight into collecting and packaging the findings for consumers and the
media."

Gail Woods-Waller, Chief Communications Officer
National Association of Social Workers