Capabilities

Below Are Some of Our Core Research Capabilities:

Specific Areas of Expertise

Health Care & Pharmaceuticals

Pursuant Research has conducted hundreds of studies for hospitals, health care systems, physician groups, non-profits, and health care advocacy organizations. We've conducted research to help inform the branding and re-branding of health care systems, a children's hospital, an inpatient rehabilitative hospital, community hospitals, and an integrated mental health system. We've conducted patient focus groups and qualitative surveys aimed at improving the patient experience with physician groups, hospitals, and health care systems. And our consultants have worked with both hospitals and physician groups to help increase their engagement with community physicians, employees and practice members—and, ultimately, to improve patient care.

Website Content & Usability Testing

We've all been there, frustrated when we can't find something on a Website, or may be the navigation just doesn't make sense. At Pursuant Research we make sure these mistakes are avoided and that your audience(s) can easily navigate the Website by evaluating performance, accuracy, recall, and emotional response. We can also work with you to devise relevant content that will resonate with the site's users.

Associations & Membership Organizations

We help associations and other membership organizations solve their biggest challenges, including how to grow membership, increase donations, or improve attendance at annual meetings. We've helped organizations hone their member services to focus only on those that count, and to shore up conference offerings with programs with significant member value. In addition, we've identified messages that move, increasing the relevance of an organization to its members, donors, and other key stakeholder groups.

Ad Concept Testing

Our best guesses are wrong. Constantly. And we kind of like that. Ad testing often reveals surprising findings with regard to the ads that are the most captivating, the most engaging, the most likeable, and that achieve an emotional connection. With our proprietary online ad testing methodology, at Pursuant Research we use the latest developments in audience engagement to drive tangible results. Given that you only have seconds to engage your target and create a shared experience, don't you owe it to yourself to see the world from your audience's vantage point?

Government (and its Contractors)

One of the best things about working in the nation's capital is the opportunity to work on government-funded projects of local, national, and global importance. We've partnered with more than our share of smart organizations to support their government projects, and contracted directly with government agencies to help sustain their unique missions. Whether we've been hired to develop an assessment tool for in-house data collection, to provide large-scale, mixed-mode, full-service research services, or everything in between, we appreciate the opportunity to work with government agencies and government contractors.

Agriculture, Food and Nutrition

At Pursuant Research, we've helped bring attention to the issues of child nutrition, obesity, and the dangers of a sedentary lifestyle through media release polls for non-profit clients. We've worked with the U.S. government and agricultural industry stakeholders to learn how to more effectively communicate about disease outbreaks using language that conveys the appropriate level of risk to consumers. Through cognitive interviews with members of a nutrition association, we've helped to hone an assessment tool to determine the need for additional professional credentials. And we've spent significant time talking with physicians, registered dietitians, and consumers about nutrition profiles and the benefits of new foods, beverages, and supplements.

Satisfaction Studies to Meet ISO 9001:2008 Requirements

At Pursuant Research, we understand the needs companies have for meeting the International Standardization (ISO ) 9001:2008 measurement requirements. Our solid approach to gathering internal (employee) and external (customer) data offers organizations the opportunity to ensure that their quality management systems understand and meet customer requirements, employ processes that add value, and gauge results of process performance and effectiveness. Ultimately, our goal is to provide actionable data aimed at continual improvement.

Opinion Polls for Media Release

Is over a billion media impressions served an unbelievable number to sink your teeth into? While we don't hit the billion-person mark every single time, all of our polls have been featured in top-tier broadcast, print, and online media outlets. At Pursuant Research, we've helped bring attention to causes close to the heart of our clients, and positioned them as key industry thought leaders and go-to media sources. The New York Times, USA TODAY, CNN, MSNBC, ABC News, Good Morning America, The Washington Post, and the Washington Business Journal, you name it! We've been there.