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About Us

Do you remember when the 60-second ad spot ruled, the TRS-80 computer was cutting-edge, and portable phones were the size of a pet ferret? A lot has changed since then, including research.

At Pursuant Research, we appreciate and take from the best of the past–but our work is rooted in the present with an eye toward the future. We still conduct focus groups and telephone surveys, and think in-depth interviews aren't used enough. But we also recognize that the digital age requires us to acquire new tools and new ways of engaging your customers, your prospects, and other important stakeholder groups.

With our proprietary online ad-concept testing methodology, our Web-based giveusyourthoughts survey tool, and our ongoing efforts to stay ahead of the curve when it comes to measurement, Pursuant Research offers our clients seriously smart research that goes beyond the expected and sometimes even beyond what many think is possible. Just when things start to get comfortable, the world gets a little more complicated. And, by complicated, we mean really interesting. No wonder we love our jobs so much.